Two women and two ideas, the desire to try to do entrepreneurship and a social and economic fabric, that of the Marche region, favorable: they are the ingredients of a business history born and grown thanks to a funding from the province for the creation of companies in the axis of adaptability.
It is the story of a success in obtaining an economic support (a non-repayable loan to be precise) which is following a success in commercial and technical application development for Iphone (and soon also for other smartphones with symbian, android and other operating systems) that simplify everyday life and save us time and effort in everyday tasks.
We met Sara and Maghi, the architects of this project, passionate about technology, attentive to the needs of ordinary people but also the busiest businessmen.
Q : What was your business idea and what budget did you need?
A : Our business idea was to fill in some gaps in the world of smartphone apps, gaps that happen to match users’ desires and so we simply tried to put together the knowledge of the technologies we have for passion , with the problems we have in everyday life; intertwining these two variables, different possible applications are coming out, for now we have created and marketed two.
They tell us about Trovapark and W&B, WAIT & BUSINESS. The first is an application that allows you to quickly find parking for your car thanks to the signaling of those who are releasing it. Thanks to the simple and intuitive interface, those who leave a car park report that they are leaving and transmit the gps coordinates of the free place to those who were in the area looking for a space to park in turn.
The second is a service for all those who travel a lot for work and have dead times, for example, at the airport. Thanks to W&B during these moments all those who have the open application signal to each other their presence and willingness to meet to discuss business, evaluate profitable ideas, exchange advice.
The budget needed to build and market the two products was 30,000 euros.
Q : Who did you turn to for funding?
A : We contacted a Start-Up business consultant, but in our team we have a Business Plan expert. The consultant has informed us of a provincial call for bids which provided up to 25,000.00 euros in grants for the creation of companies in the axis of adaptability. With the Banks we have not tried since our project came first among about 300 presented, of which few were financed. Here the mixture of luck to come from the consultant won just as they were opening a call for tenders and that of having a well-done Business Plan for which it was easy to insert it into the system of the province.
Key points of success
Q : What, in your opinion, are the key elements that allowed you to obtain the financing?
A : The elements that allowed us to obtain the financing are:
– the idea
– the province in which we live that has been attentive to projects and ideas
– the excellent dialogue with the financing consultant that has improved the “home-made business plan” (although I believe that being able to get a business plan is fundamental to understanding the future development of your idea, so here if I can afford a tip, never have it done by a third party, but actively participate in its training step by step)
– the overall competence of the team we have decided to work with … we need too many skills to be appreciated in this context, in addition to ideas: we need technical knowledge on technologies, commercials on marketing and web-marketing, on financing .